Head of Product Design. inDrive

Grew the product design department from 4 to 35+ specialists, including product designers, UX researchers, UX writers, and localization managers.

Systematized hiring, evaluation, and team development. Introduced regular research, quality standards, and a design check process. Design evolved from a supporting function into a strategic one, directly influencing product development.

inDrive is a global mobility platform operating in 48 countries and serving millions of users worldwide. In addition to its core ride-hailing service, the company is expanding into multiple product verticals, including intercity travel, cargo, delivery, and other services.

Selected cases

Facelift: Product Design Evolution

Fillers, botox, and lifting – not that kind ;) This is about redesigning a product with millions of users without breaking metrics or overwhelming the team with a massive change.

Scoring System for Hiring Product Designers

Optimized hiring, turning it into a structured and transparent process with predictable outcomes.

Designer Self-Development System

At inDrive, I built a system for managing designers' professional growth in the context of rapid team and product scaling.