
Yuliya Morskaya
CEO. Poputkee
When we launched Poputkee, the carpool app, we thought the product was already convenient enough for users. But as the product started growing rapidly, we realized something important: the more people tried the service, the more obvious the pain points in user flows became.
We decided to take a fresh look at the product and reached out to Timur for a consultation. And it turned out to be one of the best decisions we've made.
Timur helped us see Poputkee through the eyes of our users. He highlighted where people get lost in the booking flow, why some actions feel unintuitive, how notifications sometimes confuse rather than help, and where navigation creates unnecessary steps.
Instead of a long list of issues, we got a clear action plan: • shortened the booking flow • made navigation more intuitive • improved the logic behind notifications • simplified the interface and key interactions
The result? We were able to prioritize improvements quickly, speed up development, and make Poputkee noticeably more user-friendly and intuitive. A huge thanks to Timur for his expert insights and ability to identify the real growth opportunities.

